Webinars

  September 16, 2008 at 02:00PM ET

It’s no secret that your firm’s Web site is the single most effective marketing tool you’ve got.

But, if your Web site isn’t optimized for today’s top search engines, it’s as bad as not having one at all.

Why? With purchase patterns for legal services shifting, in-house counsel and business clients routinely use the Internet to research law firms. And since nearly 90% of all web site traffic comes from search engines, it is more critical than ever to make sure you know what it takes to get your site noticed and highly ranked by Google, Yahoo, and other top search engines.

Cost-effective marketing is crucial for law firms intent on building business and holding on to existing clients in this sluggish economy. The Web is the “front door” to those you want to impress most—client prospects, present clients, and prospective job candidates.

With law firm web sites developing into prime generators of leads, search engine optimization (SEO) is one of the most immediate and cost effective things you can do to build and maintain your client base using the Web.

So, consider, are you making the most efficient use of your firm’s website?

Why not join IOMA and our expert faculty for this special session for law firm marketers. This 90-minute interactive webinar will show you Web site must-haves, tools and tactics that will optimize your online visibility.

At this interactive webinar, you will learn:

• Latest insights on the legal industry landscape and how to gain market share
• Law firm best practices and Web site fundamentals for Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) campaign must-haves
• Tools and tactics to help your firm streamline analytics and track results
• An insider’s view on how to overcome hurdles internally and ensure strategic prioritization in your firm
• How to evaluate your site for search engine friendliness: proper meta tags, SEO procedures, and avoidance of frames, Flash and other technologies that may prevent search engines from finding content that is used to rank your site
• And more!

FEATURED FACULTY

Danielle Leitch
Executive Vice President of Client Strategy, MoreVisibility

Danielle Leitch, Executive Vice President of Client Strategy, brings over 12 years of marketing and business development expertise to MoreVisibility, working with both online and more traditional organizations. She is a regular speaker at industry events internationally, including the Search Engine Strategies (SES) Conference. Danielle has been sourced by numerous publications to provide commentary on Paid Search campaigns and trends, as well as analytics/conversion tracking — particularly as it relates to auditing paid listings. She is personally certified by Google as an AdWords Qualified Professional, in addition to MoreVisibility being a certified Google AdWords agency.

Jayne Navarre
Managing Director of LawGravity

Nationally known legal marketing veteran Jayne Navarre leads LawGravity, supported by a global network of legal marketing analysts, public relations practitioners, Web technicians, copywriters, designers, and other professionals. To each project she brings her hands-on experience leading advanced Internet initiatives in law firms. A former international director of the Legal Marketing Association with substantial in-house corporate law firm marketing know-how, she boasts extensive experience in building infrastructure, creative communications, marketing technology, CRM, public relations, and business development culture for law firms.