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Investor Relations Practice & Management Yearbook, 2nd Edition


Properly planned and executed, the investor relations function should serve both your company and its investment community. Yet, today, many investor relations professionals find themselves embattled, with difficult issues such as executive pay prominently featured in the headlines.

With 2009 Edition of this best-selling report, investor relations professionals can get the inside track on successful strategies and best practices being used by top IROs around the country.

You’ll find proactive practices and tactics, how-to help, strategies, and insights you need to do a better job in today’s tough investor relations environment, all spelled out in articles covering such topics as:

  • SEC regulations on financial reporting and disclosure
  • Controversy over a disconnect between high CEO pay and corporate strategy
  • C-level communications and crisis management
  • Greater transparency and disclosure in the proxy system
  • The new corporate governance
  • Social networks for investors
  • Communication checklist for IROs
  • Dealing with newly empowered activist shareholders
  • Corporate social responsibility
  • Quashing dangerous rumors – in the press and online
  • Latest telecom and Web technologies
  • IR's role in strategic planning
  • And much more

Plus, you’ll get specific insight through case studies like:

  • How Xcel Energy's agreement to provide investors with an in-depth analysis of the financial and physical risks it faces from climate change could push others in the industry to reveal more
  • Whole Foods containment of its CEO's damaging antics during impending merger with Wild Oats Markets and FTC's antitrust lawsuit
  • What did Citigroup leave unsaid that boosted shares when it issued earnings guidance in Oct. 1, 2007
  • Dell Shares is the first instance of a major corporation’s IR department using a blog to communicate directly with its investors
  • Who is going to end up getting burned for Mattel’s three toy recalls
  • The effects of social media in the backlash against Johnson & Johnson Motrin ad campaign
  • Aflac's shareholders are the first to exercise “say on pay” by voting on the company’s executive compensation policy

No-Risk Web Offer: You get IOMA's Ironclad 100% Money-Back Guarantee: if you're dissatisfied with your print report for any reason, return it within 30 days and you'll receive a full refund — with no questions asked. (Sorry, IOMA cannot grant refunds on electronic purchases.)

Click here to review this report's Table of Contents and Introduction.



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Investor Relations Yearbook, 2nd Edition  Print  Electronic  $329.00
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