Research Reports

In an exclusive Washington G-2 Reports survey of hospital professionals, lab outreach programs were identified as a critical source of revenue and profit for hospitals, with 30 percent of respondents indicating that their annual revenue from lab outreach was $5 million or more in 2005.

Now you can access all the key information you need to improve your position in your lab outreach market—or enter it for the first time.

You’ll find extensive data and analysis of survey responses from lab outreach professionals in hospitals of all sizes, plus details of how they manage their programs, covering staffing, outreach volume growth, total lab budget, revenue, profitability, sales and marketing, billing and collections, competitive information, and much more.

You’ll also get coverage of key issues, such as:

• Legal issues in lab outreach testing
• How to develop the leadership you need to succeed
• Understanding cost behaviors as they apply to the lab outreach market
• Increasing revenue, minimizing costs and maximizing cash
• Structuring support to meet customer expectations
• Pricing strategies
• Marketing, promotion and sales strategies
• Assessing the market before you invest
• Putting it all together: creating your business plan

Finally, the report includes a comprehensive buyers’ guide of outreach products and services.

Preview this report's Table of Contents and Preface.