Research Reports

The most successful law firms today have learned to integrate marketing fully into their cultures. Marketing and business development staffs still take the lead, but marketing efforts now also include rainmakers, associates, professional staff, and any one who has client contact.

You may have years of successful marketing under your belt, or your firm may be just beginning to explore the possibilities of marketing. Either way, Law Firm Marketing & Client Development Best Practices is written with you in mind.

IOMA, the publisher of the respected law firm newsletter LOMAR, has brought together the best and brightest minds in law firm marketing and client development to develop a manual of best practices and benchmarks which are sure to take your marketing efforts to a higher level.

In this Research Report, you’ll find detailed articles and case studies covering key marketing and client development issues, such as:

• How to build a sound marketing program
• Successful branding and sub-branding
• Advertising to increase name recognition
• Bottom line strategies to improve your ROI
• Using marketing as an agent for change in your firm
• How to overcome nay-sayers, doubters and bad marketing experiences
• How to reduce the cost and burdens of RFPs—and still win the bid
• Reintroducing trust as a key client development tool
• Keeping the client at the center of your marketing activities
• Adding a sales component to your marketing plans
• Developing your strategic plan for niche marketing
• Using client audits to get feedback and strengthen relationships
• And much, much more
  

No-Risk Web Offer: If you're dissatisfied with the report for any reason, return it within 30 days and you'll receive a full refund—with no questions asked.

Preview this report's Table of Contents.