Kennedy's Investor Relations Newsletter
July 2009
Coming in Future Issues of IRN
A Case Study of Naked Transparency. A 45-second commercial, intended for national TV in New Zealand, struck a chord with disenfranchised Kiwi consumers.
In an ultimate gesture of transparency, Air New Zealand’s CEO, Rob Fyfe, joined seven body-painted employees to show that his company had nothing to hide.
Frye issues the challenge to other CEOs to prove their business practices have as little to hide as his.…
July 2009 - Table of Contents
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