Design Firm Management & Administration Report
February, 2000
How to Avoid the Pitfalls of ‘Boilerplate’ Proposals
Proposals take so much time to write—and time is often so short—that you are always sorely tempted to pull sections out of other proposals (ones that won and ones that didn’t), tweak them a bit, and plug them into the current document. If you give in to this temptation, be careful! Using boilerplate is a quick fix that more often than not will fail—in great part because the client will notice what you are doing, and that sends a clear message along these lines:
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February, 2000 - Table of Contents
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