Partner's Report for CPA Firm Owners

AAA Conference’s Sober Assessment of Market Outlook Think the worst is over? Think again. Pricing pressures, and the follow-on challenges to profitability, could far outlast the economic downturn. Why Growth is OVER-RATED Grow or Die? Pursuing growth at any cost is just as likely to lead your firm to grow and die, according to Ed Hess, a former Arthur Andersen strategy consultant and current Darden professor. How to Successfully Sell to CFOs As the role of the CFO is changing, those selling to CFOs need to better understand execute against the ‘CFO Agenda’, according to Armanino McKenna’s Tom Mescall. Why Associations Grew During the DOWNTURN The economic downturn is creating a massive need for the profession’s leading trade groups. We discuss the benefits of several top organizations.