Audio Conferences

  May 31, 2006 at 02:00PM ET

It’s no secret that brilliant marketing is essential to differentiate one law firm from another in this highly competitive marketplace. Join IOMA for a stimulating program packed with insights from two of the country’s top law marketing experts and learn how their creative marketing approaches have resulted in bona fide – and measurable - revenue gains for their firms.

Learn how Leonard, Street & Deinard undertook a rainmaker training program that included aggressive revenue goals, individual business plans, and sales incentives. And hear how a marketing makeover at Holland & Hart resulted in new branding, public relations, web site and client service programs that nearly doubled its workload since 2001 and increased productivity in 2004 by 20% with no increase in headcount.

Dial in and learn:

• These experts’ “Top Ten” marketing tools no firm can afford to be without
• How to confront common barriers to successful law firm marketing
• Best practices for marketing success at the practice group level
• Strategies to improve your firm’s return by year-end; and much more

Featured Faculty

Mark Beese, “The Marketing Guy” at Holland & Hart in Denver, Colorado will share his full-on marketing approach - treating each practice group as a “client”. This approach helps set the stage for outstanding client service, cross-marketing, new client development, and recruitment. He is also the author of a well-known blog, Leadership for Lawyers, which focuses on leadership and management issues in law firms.

Jill Weber, the CMO at Leonard, Street & Deinard in Minneapolis, created “Fast Forward”, a targeted rainmaker program. Learn how she identified potential candidates—who had “the stuff”—as well as the 3 major components critical to the program’s success.